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Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

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Elevator Pitch

(Think of this as an introduction to your product- make it remarkable!)

​In today's digital banking landscape, many banks struggle with fragmented, standalone applications that are costly and inefficient. iMpacto is a revolutionary suite of products designed to fully digitize banks and streamline their operations, offering a seamless, integrated experience across all digital channels—be it internet banking, mobile banking, or employee-facing ambassador banking.

Our suite includes everything a bank needs to transform digitally, from Loan Origination Systems and document management with intelligent processing to comprehensive AML/KYC solutions and iBackoffice for executive oversight. With iMpacto, banks can reduce transaction processing times by up to 90%, minimize manual errors by 50%, and deliver a superior customer experience—whether in the bank, at home, or on the go.

Imagine your customers interacting with ambassadors via secure QR codes, having their documents automatically scanned, verified, and processed in real-time. Imagine the power of AI ensuring the authenticity of their IDs and assets, while our LOS system automatically verifies credit ratings, speeding up loan approvals. iMpacto brings it all together, eliminating the need for multiple vendors and ensuring every part of your digital infrastructure works in harmony.

Go green, go seamless, and offer unparalleled service—anywhere, anytime—with iMpacto.

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Understand your Product

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

Understanding the iMpacto Suite of Products

Product Overview:

The iMpacto suite is a comprehensive digital banking solution designed to fully digitize and transform banking operations. It consists of various integrated products, including internet and mobile banking platforms, ambassador banking for employee-facing interactions, Loan Origination Systems (LOS), document management systems (iDocx), intelligent document processing (IDP), and AML/KYC solutions (FinEye) with embedded risk profiling system. These products are built to enhance efficiency, reduce costs, and improve customer experiences by offering a seamless, paperless, and secure banking environment.

Key Features:

- Integrated Banking Platforms: Provides internet and mobile banking solutions that allow customers to perform all banking operations from their devices, even within the bank, without direct interaction.

- Ambassador Banking: Facilitates secure, in-person customer interactions within the bank using QR codes, reducing unsecured communication. An ambassador can either be a bank employee or an agent of the bank and can perform every transaction of the bank from a tablet.

- Loan Origination System (LOS): Automates credit rating verification and integrates with core banking systems to generate credit scores, enabling faster loan approval decisions.

- Document Management (iDocx) and Intelligent Document Processing (IDP): Stores and processes documents efficiently, allowing users to search by content and automatically populating application forms with extracted information. IDP also verifies the authenticity of documents by matching signatures and images, and assessing age differences using AI.

- AML/KYC Solutions (FinEye): Performs OFAC checks through name scanning, captures customer location and customer images, and helps validate the authenticity of customer information along with images and signature.

- iBackoffice: Provides bank executives with a centralized view of all customer-submitted information & documents, simplifying the validation process and reducing the need to juggle multiple applications.

Problem Being Solved:

The iMpacto suite addresses the challenges of fragmented and inefficient digital banking systems. Traditionally, banks have relied on standalone applications that are costly, difficult to integrate, and prone to inefficiencies. These systems often fail to deliver a seamless customer experience, leading to increased transaction processing times, higher error rates, and a reliance on paper-based processes.

iMpacto solves these problems by offering a fully integrated suite of digital products that streamline operations, reduce manual errors, and enhance customer engagement. With iMpacto, banks can significantly reduce transaction processing times, cut down on errors, and offer a truly paperless, green operation. The suite also enables banks to provide secure and efficient services in diverse locations, from branches to shopping malls, leveraging the latest technology to ensure a smooth and secure banking experience.

In summary, iMpacto is designed to overcome the common pitfalls of digital transformation in banking, providing a holistic, technology-driven solution that meets the needs of modern financial institutions.

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Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

Core Value Proposition of the iMpacto Suite:

The core value proposition of the iMpacto suite lies in its ability to fully digitize and integrate all aspects of banking operations, transforming traditional banks into agile, customer-centric, and efficient digital institutions. By offering a comprehensive suite of products, iMpacto addresses the critical challenges faced by banks in today’s rapidly evolving digital landscape.

What the Product Does:

The iMpacto suite provides a unified platform that integrates internet and mobile banking, ambassador banking, Loan Origination Systems (LOS), document management, intelligent document processing (IDP), and AML/KYC solutions into a single, cohesive system. This integration allows banks to streamline their operations, reduce processing times, minimize manual errors, and offer enhanced customer experiences. The suite is built using the latest technologies, including DevOps, Kubernetes, and microservices, ensuring scalability, security, and real-time monitoring.

Problem Being Solved:

Traditional banks often struggle with siloed, inefficient, and costly standalone applications that fail to deliver seamless customer experiences or operational efficiency. These fragmented systems lead to prolonged transaction processing times, increased manual errors, and a reliance on paper-based processes, all of which hinder a bank’s ability to compete in the modern digital era.

iMpacto solves these problems by providing a fully integrated, cloud-enabled solution that brings together all critical banking functions into one platform. It eliminates the need for multiple vendors and disparate systems, reducing complexity and operational costs. The suite enhances customer interactions by enabling secure, paperless transactions through mobile and internet banking platforms, while also supporting bank employees with efficient back-office tools. By automating document processing and verification, and ensuring compliance with AML/KYC regulations, iMpacto significantly reduces the risk of fraud and errors, leading to faster decision-making and improved customer satisfaction.

In essence, iMpacto’s core value proposition is its ability to transform banks into modern, digital-first institutions that are capable of delivering superior customer experiences, operational efficiency, and compliance—all within a single, integrated suite of products.

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Understanding the Users

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeeper selling the product, churned users, users using competitors products. In case of B2B products identify the decision makers, the influencer, blocker and the end user)

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Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

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B2C Table

B2B Table:

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we have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

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Understand Market

(begin by doing a basic competitor analysis)

(then try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

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Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

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Detailing your Acquisition Channel

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Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

Step 1 → Conduct keyword research on Google, Amazon, Youtube, Quora etc.
Step 2 → Collate all your insights from all your searches.

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Existing Organic Channel Strategy:

The existing organic channel strategy for the iMpacto suite focuses on leveraging content marketing, SEO, and thought leadership to drive traffic and generate leads. The primary goal is to establish iMpacto as a trusted authority in digital banking transformation, attract relevant search traffic, and convert visitors into potential leads.

Key Components of the Current Strategy:

1. SEO Optimization:

   - Content: Regularly publishing blogs, whitepapers, case studies, and success stories that focus on digital banking, core banking solutions, AML/KYC, and other relevant topics.

   - On-page SEO: Optimization of website pages with targeted keywords, meta descriptions, headers, and internal linking.

   - Backlinking: Building backlinks through guest posts, industry publications, and partnerships to improve domain authority and search engine rankings.

2. Thought Leadership:

   - Industry Contributions: Publishing articles and participating in industry-specific forums, webinars, and podcasts to establish credibility.

   - Social Media: Leveraging LinkedIn and Twitter to share insights, engage with the banking community, and drive traffic to the website.

3. Content Syndication:

   - Partnerships: Collaborating with industry publications and financial services platforms to syndicate content and reach a broader audience.

Successes and Failures:

Successes:

- Improved Visibility: The strategy has led to better visibility in search engines, with several blog posts and whitepapers ranking for relevant keywords.

- Thought Leadership Recognition: iMpacto has gained recognition as a thought leader in digital banking, leading to increased engagement on social media and industry platforms.

- Lead Generation: Organic search traffic has contributed to lead generation, particularly through content downloads like whitepapers and case studies.

Failures:

- Inconsistent Keyword Targeting: Some content pieces may not be fully optimized for the most relevant keywords, leading to missed opportunities in search rankings.

- Limited Video Content: There has been underutilization of video content, which is a key engagement tool, especially on platforms like YouTube.

- Low Engagement on Certain Platforms: Engagement on platforms like Quora or Amazon has been minimal, leading to less traffic and missed opportunities for customer interaction.

Suggestions and New Strategies:

Step 1 → Conduct Keyword Research:

1. Google:

   - Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-volume, low-competition keywords related to digital banking, AML/KYC, document management, and other relevant topics.

   - Focus on long-tail keywords that potential clients might use, such as “best digital banking platform for banks” or “integrated AML/KYC solutions.”

2. Amazon:

   - Research popular books, eBooks, and products related to banking and financial technology. Identify keywords used in titles, descriptions, and customer reviews.

   - Analyze top-performing products or publications to understand the language and concerns of your target audience.

3. YouTube:

   - Identify top-ranking videos related to digital banking transformation, core banking systems, and financial technology.

   - Note the keywords, video titles, descriptions, and tags used by these videos. Look for gaps where iMpacto-related content could perform well.

4. Quora:

   - Search for questions related to digital banking, document management, and financial technology. Identify common questions, concerns, and the language used by potential customers.

   - Determine opportunities to answer questions and link back to iMpacto’s content.

Step 2 → Collate Insights:

- Search Intent Analysis: Understand the intent behind the keywords to create content that directly addresses user needs, whether it’s informational, navigational, or transactional.

- Content Gaps: Identify content gaps where iMpacto can create highly targeted content to fill the void and attract relevant traffic.

- Competitor Analysis: Assess competitors’ keyword strategies, especially where they rank higher, and identify opportunities to outrank them.

New Organic Channel Strategies:

1. Enhanced SEO Content Strategy:

   - Topic Clusters: Develop topic clusters around key themes like “Digital Banking Transformation,” “Core Banking Solutions,” and “AML/KYC Automation.” Create pillar pages and supporting content that interlinks and boosts SEO authority.

   - Keyword Optimization: Regularly update existing content to align with the latest keyword research findings. Ensure that new content targets relevant, high-intent keywords identified through research.

2. Video Content Expansion:

   - YouTube Channel: Launch or enhance iMpacto’s YouTube channel with high-quality videos explaining the suite’s features, success stories, and industry trends.

   - Video SEO: Optimize video titles, descriptions, and tags using the keywords identified in the YouTube research. Include calls to action linking back to the website.

3. Quora Engagement:

   - Active Participation: Have dedicated team members actively participate in Quora discussions, answering questions related to digital banking, document management, and AML/KYC.

   - Content Promotion: Link back to relevant iMpacto content in answers, positioning iMpacto as a knowledgeable and trusted source.

4. Amazon eBook or Whitepaper:

   - Publishing: Consider publishing an eBook or whitepaper on Amazon focusing on digital banking transformation, with an emphasis on how iMpacto solves industry challenges. Use insights from Amazon keyword research to optimize the title, description, and content.

5. Content Personalization and Localization:

   - Tailored Content: Create content tailored to different geographical regions, banking segments, and customer personas. For example, create localized content for banks in emerging markets with specific regulatory and operational challenges.

   - Personalized Experiences: Use analytics to track visitor behavior and offer personalized content recommendations based on their interests and stage in the buyer’s journey.

6. Interactive Content:

   - Calculators and Quizzes: Develop interactive tools like ROI calculators or digital readiness quizzes that engage users and offer personalized insights. These tools can be shared across social media and integrated into content to increase user engagement.

By implementing these strategies, iMpacto can significantly improve its organic acquisition channel, driving more qualified traffic, enhancing engagement, and ultimately increasing conversions.

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Content Loop

(Keep it simple and get the basics right)

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Step 1 → Nail down your content creator, content distributor and your channel of distribution
Step 2 → Decide which type of loop you want to build out.
Step 3 → Create a simple flow diagram to represent the content loop.

Content Loop for iMpacto Suite of Products

 Step 1 → Nail Down Your Content Creator, Content Distributor, and Channel of Distribution

Content Creator:

- Internal Marketing Team: Responsible for producing high-quality content, including blog posts, whitepapers, case studies, videos, and social media posts.

- Subject Matter Experts (SMEs): Collaborate with the marketing team to provide in-depth knowledge and insights for content creation, ensuring accuracy and relevance.

- External Freelancers/Agencies: Supplement internal efforts by creating specialized content like infographics, animations, and long-form articles.

Content Distributor:

- Marketing Team: Distributes content across various channels, ensuring that it reaches the target audience.

- Social Media Manager: Focuses on distributing content across social media platforms like LinkedIn, Twitter, and YouTube.

- Email Marketing Team: Handles the distribution of content through newsletters, email campaigns, and drip marketing sequences.

Channels of Distribution:

- Website/Blog: The primary hub for all content, optimized for SEO to attract organic traffic.

- Social Media Platforms: LinkedIn, Twitter, YouTube, and Quora for sharing content and engaging with the audience.

- Email Marketing: Sending out regular newsletters, promotional emails, and targeted content to subscribers and potential clients.

- Industry Publications/Partnerships: Distributing content through guest posts, syndication, and collaborations with industry publications and platforms.

 Step 2 → Decide Which Type of Loop You Want to Build Out

Loop Type: Engagement and Amplification Loop

- Engagement Loop: Focuses on creating high-quality content that engages the target audience, encouraging them to interact with the brand, share content, and return for more.

- Amplification Loop: Utilizes the engaged audience to amplify the content’s reach through shares, likes, comments, and referrals, driving more traffic back to the iMpacto suite’s content hubs.

Key Objectives:

- Create content that resonates with the target audience and addresses their pain points.

- Encourage social sharing, engagement, and content amplification by the audience.

- Use feedback and data from content performance to refine and produce more targeted content, thus feeding back into the loop.

 Step 3 → Create a Simple Flow Diagram to Represent the Content Loop

Here’s a simple representation of the content loop:

​

                       +------------------------+

                       |                        |

       +-------------->|   Content Creation     |

       |               |                        |

       |               +-----------+------------+

       |                           |

       |                           v

       |               +------------------------+

       |               |                        |

       |               |   Content Distribution |

       |               |                        |

       |               +-----------+------------+

       |                           |

       |                           v

       |               +------------------------+

       |               |                        |

       |               | Audience Engagement &  |

       |               |    Content Amplification|

       |               |                        |

       |               +-----------+------------+

       |                           |

       |                           v

       |               +------------------------+

       |               |                        |

       +---------------|  Feedback & Analytics  |

                       |                        |

                       +-----------+------------+

                                   |

                                   v

                       +------------------------+

                       |                        |

                       |  Content Optimization  |

                       |                        |

                       +------------------------+

```

Explanation of the Flow:

1. Content Creation:

   - The process starts with the creation of high-quality, relevant content by the marketing team, SMEs, and external creators.

2. Content Distribution:

   - This content is then distributed through various channels such as the website, social media, email, and industry publications.

3. Audience Engagement & Content Amplification:

   - The distributed content is designed to engage the audience, encouraging them to interact with it (likes, shares, comments) and amplify its reach by sharing it within their networks.

4. Feedback & Analytics:

   - The engagement data is collected and analyzed to understand what content resonates the most with the audience, what channels are most effective, and where improvements can be made.

5. Content Optimization:

   - Based on the feedback and analytics, content strategies are refined, and new content is created or existing content is optimized, feeding back into the loop to start the cycle again.

This content loop helps ensure that the iMpacto suite’s content is always evolving, highly relevant, and effectively reaching and engaging the target audience, leading to sustained growth in organic traffic and brand awareness.

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Paid Ads

(Understand what is already being done, what is working out well and what needs to be stopped)

Step 1 →Define the CAC: LTV ratio. If your product has a healthy CAC:LTV ratio, proceed with paid ads.
Step 2 → What digital channels will you work with?
Step 3 → What will be your audience selection & creative strategy? (What you build in ideal customer profile should reflect here)
Step 4→ Design the Ad Campaign
Step 5 → Frame the Ad Budget

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iMpacto is not looking to pursue paid ads for its B2B product, it's important to focus on alternative strategies to drive customer acquisition and growth. However, I’ll outline how you might approach the process if you were to consider paid ads in the future. This will also give you insight into the kind of structured approach that is typically taken in such scenarios, even if not applicable at the moment.

 Step 1 → Define the CAC:LTV Ratio

- Customer Acquisition Cost (CAC): This is the total cost of acquiring a new customer, including all marketing, sales, and onboarding expenses.

- Lifetime Value (LTV): This is the total revenue a customer is expected to generate over their entire relationship with the company.

Formula:

- CAC: Total Marketing + Sales Costs / Number of New Customers Acquired

- LTV: Average Revenue per Customer * Average Customer Lifespan

Healthy CAC:LTV Ratio:

- A healthy ratio is typically 1:3 or higher. If iMpacto’s CAC:LTV ratio were within this range, it would indicate that investing in paid ads might be worthwhile. However, as iMpacto is not pursuing paid ads, understanding this ratio still provides insight into the effectiveness of other marketing channels.

 Step 2 → What Digital Channels Would You Work With?

Given that iMpacto is not pursuing paid ads, focus on organic digital channels:

- SEO and Content Marketing: As previously discussed, leveraging content marketing with SEO to drive organic traffic.

- LinkedIn: Building a strong presence on LinkedIn, engaging with decision-makers, sharing content, and participating in relevant groups.

- Email Marketing: Targeted email campaigns to nurture leads and engage existing customers.

- Webinars and Virtual Events: Hosting industry-specific webinars and virtual events to demonstrate expertise and attract potential clients.

 Step 3 → Audience Selection & Creative Strategy

Ideal Customer Profile (ICP):

- Target Audience: Mid to large-sized banks, financial institutions, and credit unions looking to undergo digital transformation.

- Key Decision-Makers: CIOs, CTOs, Heads of Digital Transformation, and Senior IT Managers.

Creative Strategy:

- Value-Driven Messaging: Focus on the pain points iMpacto addresses, such as reducing transaction times, enhancing customer experiences, and streamlining banking operations.

- Educational Content: Position iMpacto as a thought leader through in-depth articles, whitepapers, and case studies that demonstrate expertise and success in the digital banking space.

- Personalization: Tailor content to address the specific needs and challenges of each segment within the financial industry.

 Step 4 → Design the Ad Campaign

Since paid ads are not part of the strategy, consider how you might apply similar principles to other campaigns:

- Content Campaigns: Design campaigns around high-value content like whitepapers, eBooks, and case studies. Distribute these through email, social media, and partnerships.

- LinkedIn Outreach: Create personalized LinkedIn outreach campaigns to engage with decision-makers directly, providing them with valuable resources and insights.

- Webinar Series: Develop a series of webinars that address common challenges in digital banking transformation, using these events to capture leads and nurture relationships.

 Step 5 → Frame the Ad Budget

Budgeting for Non-Ad Campaigns:

- Content Creation: Allocate a budget for producing high-quality content, including blog posts, whitepapers, videos, and infographics.

- Webinar Production: Budget for hosting and promoting webinars, including platform costs, guest speakers, and promotional efforts.

- SEO and Tools: Invest in SEO tools, keyword research, and analytics platforms to enhance organic search efforts.

- LinkedIn Sales Navigator: Consider a budget for LinkedIn Sales Navigator or similar tools to facilitate targeted outreach and lead generation.

 Final Thoughts

While iMpacto is not pursuing paid ads, the structured approach outlined above can be adapted to other marketing strategies. By focusing on organic growth, leveraging industry expertise, and targeting the right audience with personalized, value-driven content, iMpacto can achieve strong customer acquisition and retention without relying on paid advertising.

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Product Integration

(Understand, where does organic intent for your product begin?)

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Step 1 → Understand does your product fit in?
Step 2 →Draw a possible flow of how the product will look like inside the integration.
Step 3 → Create a plan of multiple integrations that you could do.

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 Product Integration for iMpacto Suite of Products

 Step 1 → Understand Where Your Product Fits In

Understanding iMpacto's Integration Potential:

The iMpacto suite of products is designed to provide a comprehensive digital transformation for banks and financial institutions. Its strength lies in its ability to integrate seamlessly across various banking functions, from core banking and loan origination to AML/KYC compliance and document management. Given this, iMpacto’s organic intent begins where banks are seeking to enhance their digital capabilities, reduce operational silos, and improve customer experience through integrated solutions.

Key Integration Points:

- Core Banking Systems: iMpacto can integrate with existing core banking platforms to enhance their functionality, providing features like intelligent document processing, digital customer onboarding, and real-time transaction monitoring.

- Customer Relationship Management (CRM): Integrating iMpacto with CRM systems allows for better customer data management, improved service delivery, and a unified view of customer interactions.

- Payment Gateways: iMpacto can be integrated with payment processing systems to streamline transactions, enhance security, and provide real-time monitoring and compliance checks.

- Risk Management Tools: Integrating iMpacto’s AML/KYC solutions with risk management systems ensures comprehensive compliance and reduces the risk of fraud.

 Step 2 → Draw a Possible Flow of How the Product Will Look Like Inside the Integration

Here’s a simplified flow diagram representing how iMpacto could be integrated into a bank’s existing IT ecosystem:

+-------------------------------------+

|                                     |

|         Existing Core Banking       |

|             Platform                |

|                                     |

+--------+----------------------------+

         |

         v

+--------+----------------------------+

|                                     |

|         iMpacto Suite Integration   |

|                                     |

|    +--------------------------+    |

|    |                          |    |

|    |   Loan Origination System |    |

|    +--------------------------+    |

|    |                          |    |

|    |   AML/KYC Compliance      |    |

|    +--------------------------+    |

|    |                          |    |

|    |   Document Management     |    |

|    +--------------------------+    |

|    |                          |    |

|    |   Customer Onboarding     |    |

|    +--------------------------+    |

|    |                          |    |

|    |   Payment Processing      |    |

|    +--------------------------+    |

+-------------------------------------+

         |

         v

+--------+----------------------------+

|                                     |

|  External Systems (CRM, Payment     |

|  Gateways, Core Banking system, etc.)   |

|                                     |

+-------------------------------------+

```

Explanation of the Flow:

- Core Banking Platform: iMpacto integrates with the bank's core banking platform to enhance its functionality.

- iMpacto Suite: The suite provides various modules like Loan Origination, AML/KYC Compliance, Document Management, Customer Onboarding, and Payment Processing, all seamlessly integrated into the existing system.

- External Systems: iMpacto connects with external systems such as CRM, payment gateways, and risk management tools, ensuring a unified and streamlined operation.

Step 3 → Create a Plan of Multiple Integrations That You Could Do

1. CRM Integration:

   - Objective: Provide a unified view of customer interactions and enhance customer service.

   - Integration Plan:

     - Integrate iMpacto with leading CRM platforms like Salesforce, Microsoft Dynamics, or HubSpot.

     - Enable synchronization of customer data between the CRM and iMpacto’s customer onboarding and document management systems.

     - Provide tools for tracking customer interactions, automating follow-ups, and managing customer service requests.

2. Payment Gateway Integration:

   - Objective: Streamline payment processing, enhance security, and ensure compliance.

   - Integration Plan:

     - Integrate iMpacto with popular payment gateways like Stripe, PayPal, or local payment processors.

     - Provide real-time transaction monitoring and compliance checks through iMpacto’s AML/KYC module.

     - Enable seamless payment processing for online banking and mobile banking applications.

3. Core Banking System Integration:

   - Objective: Enhance core banking functionalities with iMpacto’s advanced digital solutions.

   - Integration Plan:

     - Collaborate with core banking providers such as Temenos, Oracle FLEXCUBE, or Finacle.

     - Integrate iMpacto’s Loan Origination System, AML/KYC Compliance, and Document Management directly into the core banking interface.

     - Provide real-time data exchange between iMpacto and the core banking system, ensuring up-to-date customer information and transaction records.

4. Risk Management Tool Integration:

   - Objective: Strengthen risk management capabilities with comprehensive AML/KYC compliance.

   - Integration Plan:

     - Integrate iMpacto’s AML/KYC module with risk management platforms like SAS, FICO, or Moody’s Analytics.

     - Provide real-time risk scoring, fraud detection, and regulatory compliance reporting.

     - Enable cross-platform alerts and notifications for suspicious activities.

5. Cloud Service Integration:

   - Objective: Leverage the scalability and flexibility of cloud infrastructure.

   - Integration Plan:

     - Partner with cloud service providers like AWS, Microsoft Azure, or Google Cloud.

     - Host iMpacto’s solutions on the cloud, allowing for easy scalability, disaster recovery, and global reach.

     - Integrate cloud-native features such as AI/ML for enhanced decision-making and automation in loan origination and compliance processes.

6. API Integration for Third-Party Fintech Solutions:

   - Objective: Expand iMpacto’s capabilities by integrating with third-party fintech solutions.

   - Integration Plan:

     - Develop APIs for seamless integration with fintech applications that offer niche services such as microloans, robo-advisors, or digital wallets.

     - Ensure secure data exchange and compliance with industry standards.

     - Provide a marketplace or platform where banks can easily plug in additional fintech services as needed.

 Conclusion

By understanding where iMpacto fits within the banking ecosystem and strategically planning multiple integrations, the product can provide immense value to banks looking to enhance their digital capabilities. These integrations ensure that iMpacto is not just an isolated suite of tools but a comprehensive solution that enhances every aspect of a bank’s operations, from customer service to compliance and risk management.

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Referral Program/Partner Program

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

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Step 1 → Flesh out the referral/partner program
Step 2 → Draw raw frames on a piece of paper to get the gist.​

(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)​

​ Partner Program for iMpacto Suite of Products

Given the B2B nature of the iMpacto suite and the focus on banking and financial institutions, a Partner Program would likely be more effective than a traditional referral program. This program would involve strategic collaborations with technology partners, system integrators, and consulting firms that can help promote and implement iMpacto’s solutions in various financial institutions.

Step 1 → Flesh Out the Partner Program

1. Program Overview:

   - Objective: To expand iMpacto’s market reach by collaborating with technology partners, system integrators, and consulting firms who can integrate, recommend, and implement iMpacto’s solutions in their client projects.

   - Target Partners:

     - Technology Partners: Companies that provide complementary software solutions, such as core banking platforms, CRM systems, or payment gateways.

     - System Integrators: Firms that specialize in implementing complex software systems in large organizations, particularly in the banking and financial services industry.

     - Consulting Firms: Advisors who work closely with banks on their digital transformation strategies.

2. Program Structure:

   - Tiered Partnership Levels:

     - Silver Partners: Entry-level partners who have access to basic training, marketing materials, and limited support.

     - Gold Partners: Partners with a proven track record of successful iMpacto implementations, who receive advanced training, co-marketing opportunities, and priority support.

     - Platinum Partners: Top-tier partners who are deeply integrated with iMpacto’s product strategy, receive exclusive benefits, revenue-sharing opportunities, and have a dedicated partner manager.

3. Benefits for Partners:

   - Revenue Sharing: Partners earn a percentage of the revenue generated from deals they bring in or implement.

   - Training and Certification: Access to training programs that help partners become certified iMpacto solution experts.

   - Marketing Support: Co-branded marketing materials, joint webinars, and event sponsorship opportunities.

   - Dedicated Support: Priority access to iMpacto’s technical support team, along with a dedicated partner manager for Platinum Partners.

   - Access to Resources: Whitepapers, case studies, implementation guides, and sales enablement tools.

4. Partner Onboarding Process:

   - Application: Interested firms submit an application to join the iMpacto Partner Program.

   - Evaluation: iMpacto’s partner team evaluates the application based on criteria like industry experience, client base, and potential for collaboration.

   - Onboarding: Approved partners undergo training, receive certification, and are provided with the necessary resources to start promoting and implementing iMpacto solutions.

   - Ongoing Support: Partners receive continuous support through regular check-ins, updated training materials, and access to new product features.

5. Incentives and Rewards:

   - Performance-Based Incentives: Additional bonuses for partners who exceed sales targets or successfully complete large-scale implementations.

   - Referral Bonuses: Partners can earn extra rewards for referring new clients or other potential partners to the program.

   - Exclusive Access: Top-performing partners get early access to new features, products, and beta programs.

 Step 2 → Draw Raw Frames to Communicate the Partner Program

Here’s a simple textual representation of how the partner program structure and workflow would look:

+-------------------------------------------+

|              Partner Program              |

+-------------------------------------------+

        |                       |

        v                       v

+-------------------+     +-------------------+

| Silver Partner    |     | Gold Partner      |

| - Basic Training  |     | - Advanced Training|

| - Limited Support |     | - Co-Marketing    |

|                   |     | - Priority Support|

+-------------------+     +-------------------+

        |                       |

        v                       v

        +-----------------------+

        | Platinum Partner      |

        | - Exclusive Benefits  |

        | - Revenue Sharing     |

        | - Dedicated Manager   |

        +-----------------------+

+-------------------------------------------+

|           Partner Onboarding Process      |

+-------------------------------------------+

        |       |       |       |

        v       v       v       v

    Application --> Evaluation --> Onboarding --> Ongoing Support

        |

        v

   Partner Incentives & Rewards

        |

        v

  +-------------------------+

  | Performance-Based        |

  | Incentives & Rewards     |

  +-------------------------+

```

Explanation of the Frames:

1. Partner Program Structure:

   - This represents the different tiers (Silver, Gold, Platinum) within the partner program, each offering varying levels of benefits and support. The higher the tier, the more resources and incentives are provided to the partner.

2. Partner Onboarding Process:

   - This flow shows how a potential partner moves through the onboarding process, from application to ongoing support. It also highlights the incentives and rewards that motivate partners to excel within the program.

Summary:

The iMpacto Partner Program is designed to build a strong network of technology partners, system integrators, and consulting firms that can drive the adoption and successful implementation of iMpacto’s solutions. By offering structured incentives, training, and support, the program ensures that partners are equipped to deliver value to their clients while expanding iMpacto’s market reach. This approach creates a mutually beneficial ecosystem where both iMpacto and its partners can thrive.

Conclusion:

In conclusion, the strategies outlined in this project provide a comprehensive roadmap for driving the growth and success of the iMpacto suite in the competitive digital banking landscape. By leveraging a deep understanding of the product’s core value proposition, optimizing organic acquisition channels, exploring strategic integrations, and developing a robust partner program, iMpacto is well-positioned to become a leader in banking digital transformation. These initiatives will not only enhance market penetration but also ensure that iMpacto continues to deliver unparalleled value to its clients, fostering long-term growth and industry leadership.

​

​we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!